App marketing is a tricky business. Most of you already know this. Go on, put your hand up if you’re an app developer and you’ve spent countless hours (and an unfathomable amount of dollars!) writing content about your amazing app. You might well have blasted out a gazillion press releases to app review sites and the likes, and crashed so many forums that you can’t remember what you posted where, but still your app sales are bumping along in single figures each week.
Share it with friends: If you are good at socializing, you must be having at least 200 friends in Facebook. This little trick may annoy those friends a bit. However, if you are good at app making, they would like you doing this. You are good at it, aren’t you? Let me explain this. Whenever you update your blog, share it in your Facebook page and tag your friends. Facebook will prevent you from tagging more than 10 friends. So please choose 10 ‘influential’ people in your friends list, who have at least 200 friends each. This means, your post can reach 2000 people in this way. If you have shared a thing that is worth reading, at least 20 among them would share it with their friends and your news would travel easily within the Facebook.
Probably the most profitable approach is to charge users for virtual goods. The very best illustration of this is in the Smurfs game where one can pay out real cash on Smurfberries that may be used to improve your Smurfs village. You’ll be very impressed how many people are prepared to pay $4.99 for virtual smurfberries. If only one hundred individuals a day spend $4.99, the money soon adds up!
It’s a good idea to befriend as many bloggers and iPhone forum members as you can. It’ll be them who helps you spread the word that your app is out there. It’s also them who can give you the first insight toward the iPhone app stores market audience first thoughts.
I am going to fast forward from successfully programming the making an iPhone app, to you being the proud owner of an iPhone app or game. The one you always knew in your heart, would one day become as awesome and great as everyone else now sees it to be. But, where do you go from here and what do you do to get closer that ultimate goal the elusive huge payday for making an iPhone app?
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You don’t have to construct sophisticated games. A number of the most basic games have made the builders huge amounts of money. Have you heard of Doodlejump? The designer of Doodlejump made a profit of $12M.
Do you know your users as well as you should? Does your website give them what they need? Those two questions are a good starting point for delving into the psychology of your website visitors. Keep producing that website content for people, not search engines. And always keep in mind that the user comes first.